Leadership team

A leader is one who knows the way, goes the way, and shows the way.

- John C. Maxwell

Our executive team

Angela Pecoraro headshot

Angela Pecoraro Chief executive officer

As chief executive officer, Angela leads the global executive team, steering them toward a common mission of delivering state-of-the-art technology to clients of all sizes worldwide. Her personal goal at Advicent is to perfect the customer experience and create extremely satisfied, life-long clients as well as develop a team of first-in-class leaders across the business.

Angela holds a Master of Business Administration from Alverno College and a Bachelor of Business Administration in entrepreneurship from the University of Wisconsin–Whitewater. She married her high school sweetheart and now loves to spend time with their children, as well as her extended family. Some of her favorite things to do are weekend road trips throughout the U.S. and traveling to warm locations during the cold Midwest winter months.

Anthony Stich is the chief operating officer at Advicent

Anthony Stich Chief operating officer

Anthony Stich has one goal: to develop a team of exceptional customer experience (CX) leaders across the globe, empowering them with the latest industry-leading methodologies in strategic planning, customer success, and business development to successfully grow Advicent, the leading provider of SaaS technology solutions for the financial services industry, into a global brand.

Prior to Advicent, Anthony spent most of his career in the financial services industry, leading the marketing group at Bank Mutual as well as performing national marketing and go-to-market functions between his roles at Guaranty Bank and AIG VALIC.

John Heinen

John Heinen Chief technology officer

As chief technology officer, John provides strategic, operational, and programmatic support of our products to the greater Advicent organization, our partners, and the industry. He leverages his decades of software development and product management experience to define business and product strategies, work directly with clients in providing technology solutions, and build product and service delivery organizations that deliver results while meeting regulatory requirements.

Prior to Advicent, John held various leadership positions including SVP of preparedness solutions and SVP of product management at Intermedix; chief technology officer and EVP at Informed Clinical Sciences Corporation; and chief technology officer at GE Healthcare.

As an avid runner and aspiring triathlete, John loves to spend his free time outdoors. He loves to spend time with his wife and four children, cooking and firing up the grill. John is an advocate for locally sourced food and sustainability initiatives. He states, “At home and while traveling, I love going to markets and getting to know the people who grow my food and make up the local economy.”

Cory Woolf, chief financial officer at Advicent

Cory Woolf Chief financial officer

As chief financial officer, Cory serves as a strategic partner and financial advisor to the chief executive officer, the board of directors, and other members of the team. He employs a hands-on approach when contributing to the broader business, extending beyond the confines of accounting and finance to support the delivery of our next-generation planning applications to the market and improving the partner experience with our company and products.

With nearly two decades of experience, Cory is a financial leader with a passion for business who has worked with numerous executive teams to build roadmaps that deliver continually improving products and quality customer service; support the company’s strategic vision; and increase efficiency for both partners and the company. Prior to Advicent, Cory held chief financial officer roles at Connexeo, Audatex, Hollander, and The Picerne Group as well as various other finance management roles, including Pan Pacific Retail Properties and PwC.

Peter Dussel COO EMEA

Peter Dussel Chief operating officer, EMEA

As chief operating officer of our EMEA organization, Peter is involved in almost every aspect of the day-to-day and strategic business operations. He leverages his experience as a financial advisor and manager to spearhead operations for the Advicent EMEA organization. Prior to Advicent, Peter held a number of roles at Figlo, most recently serving as chief operating officer for Figlo. Peter holds a degree from the Universiteit Leiden.

Peter enjoys filling his time away from home by participating in his many hobbies. His favorite activities include cooking, and tinkering with watches and other gadgets. In addition to his position at Advicent, Peter is a volunteer at the Rugby Club of The Hague.

Our senior leadership team

Logan Lee is the vice president of sales at Advicent

Logan Lee Vice president, sales

Logan manages and executes the strategy for selecting, motivating, and leading the sales team in all aspects of working with advisors and firms to determine the best solutions for their unique business needs. He leverages years of financial services technology experience to help some of the largest financial institutions in the world streamline processes, bolster ROI, and refine their client experience strategies with Advicent technology.

Tom Burmeister Director, financial planning

As the director of financial planning, Tom is an integral contributor to the strategic vision around our financial planning initiatives. Additionally, he is critically involved in all partner interactions, thought leadership contributions, and internal training programs. With a background in business law, compliance, and financial services technology, he has worked with some of the largest financial services firms in the world to increase success, exceed client expectations, and remain compliant with technology.

Brian Kutmas is vice president of product development at Advicent

Brian Kutmas Vice president, product development

Brian is responsible for product research and development; quality assurance; and the architecture and API strategy for the Advicent platform. For more than 15 years, Brian has worked in FinTech product development, successfully aligning technology and architecture to meet the business objectives of financial organizations.

Paul Raisanen

Paul Raisanen Senior director, analytics

As senior director of analytics, Paul is responsible for leveraging data to uncover creative, actionable insights that can enhance the planning experience for both advisors and their clients. Drawing from a background of over 16 years in the financial services industry, he is establishing a metric-driven planning platform that reimagines how firms and advisors utilize intelligent data learning.

Michelle Bruce

Michelle Bruce Director, strategic programs

Michelle leverages her wealth of program management knowledge to foster deep collaboration and efficient delivery of all strategic corporate initiatives. With 13 years of experience working in financial services, she applies her proven program management abilities to accelerate both product development and go-to-market strategies. She also oversees the implementation of reporting and risk management tactics across the organization.

Peter Maris is corporate counsel at Advicent

Peter Maris Vice president, corporate counsel

As corporate counsel, Peter oversees the legal and human resources functions at Advicent. His primary goals are to ensure that Advicent business leaders are making informed decisions, and working to ensure that the company and its partners arrive at mutually beneficial agreements that help drive responsible growth.

Lee Laboy is the vice president of information technology at Advicent

Lee Laboy Vice president, information technology

Lee oversees our software-as-a-service (SaaS) hosting operations; aligns information technology with business strategy; upholds and enhances our comprehensive, ISO-certified data security program; and leads the IT team in infrastructure, software, and process improvements. With over 25 years of experience, he is a highly accomplished IT professional with a proven track record of directing IT operations as well as maintaining high levels of system and application availability.